Analysing College Advert

The college advert was about making students joining Stratford College to do the Catering course, talking about how to join and why they should attend Stratford College.

Representation;
Social Groups - Students that have just left secondary education. For people that enjoying cooking and would want to take a course in the subject.

Social Issues - Gender representation, the advert shows just males in the background and not any females also the main presenter is a male. This could put girls off joining the course.

Positive / Negative - Shows catering students hard at work in the background so that it shows a positive effect that they are working hard and they are enjoying cooking. Negative issue is that there is only males working in the background so if a female is wanting to join catering they may be put off as it doesn't represent females.

Genre;
Codes and Conventions - Conveys that cooking is a great subject to take the advertiser shows his enthusiam with the course.
Sound - french music, gave the advert a theme to it and as french chef's are one of the best then it shows that the catering course could be really good for yourself in learning how to cook.

The advertiser wore a white chef's uniform, white jacket and white hat this shows that the catering course also take health and safety serious as in the background they are also wearing the same outfit.

Symbolism - French chefs are one of the best chefs in the world as they have grown up with baking so with the music it shows that the catering course is good.

Denotation / Connotation -

Denotation - you can see the student preparing food as he is talking to the audience about why they should join the course and how good it is.

Connotation - French Chef due to the music at the start, thinking he will be French and an excellent chef, the viewer will think that the whole course will teach you different things and be a good course to join.

Narrative Structure;

Equilibrium - The advert goes in order, the advert starts of saying he's a student at college and should join the college at the end of the advert it says how to join and Stratford College written on a cake in icing.

Relationship to Target Audience;

Audience Expectations - Chef to be french due to the music in the background, the audience would of expected to hear a french accent to fit the music so that they feel really in the mood for cooking.

Pleasure Of The Texts - The text of the advert was smooth talking, it flowed correctly so we wasn't confused of what they was saying, the adver was easy to watch and understand what they wanted to convey to the audience.

The advert does what its meant to portray, to show what catering would be like if the students joined Stratofrd College, it shows students in the background working hard so that students who want to join can see what life is like as a catering student. Also they portray at the end how to join the college clearly so there is no miscommunication.