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so far so good, if you want to improve on unit 5.1 you would need to explain with examples how audiences are though about by giving contrating examples. For 5.2 you must provide more examples and discuss issues surrounding codes and conventions as well as make links to things like focus groups etc. For 5.3 we need examples of the theories in action

Analysing College Advert

The college advert was about making students joining Stratford College to do the Catering course, talking about how to join and why they should attend Stratford College.

Representation;
Social Groups - Students that have just left secondary education. For people that enjoying cooking and would want to take a course in the subject.

Social Issues - Gender representation, the advert shows just males in the background and not any females also the main presenter is a male. This could put girls off joining the course.

Positive / Negative - Shows catering students hard at work in the background so that it shows a positive effect that they are working hard and they are enjoying cooking. Negative issue is that there is only males working in the background so if a female is wanting to join catering they may be put off as it doesn't represent females.

Genre;
Codes and Conventions - Conveys that cooking is a great subject to take the advertiser shows his enthusiam with the course.
Sound - french music, gave the advert a theme to it and as french chef's are one of the best then it shows that the catering course could be really good for yourself in learning how to cook.

The advertiser wore a white chef's uniform, white jacket and white hat this shows that the catering course also take health and safety serious as in the background they are also wearing the same outfit.

Symbolism - French chefs are one of the best chefs in the world as they have grown up with baking so with the music it shows that the catering course is good.

Denotation / Connotation -

Denotation - you can see the student preparing food as he is talking to the audience about why they should join the course and how good it is.

Connotation - French Chef due to the music at the start, thinking he will be French and an excellent chef, the viewer will think that the whole course will teach you different things and be a good course to join.

Narrative Structure;

Equilibrium - The advert goes in order, the advert starts of saying he's a student at college and should join the college at the end of the advert it says how to join and Stratford College written on a cake in icing.

Relationship to Target Audience;

Audience Expectations - Chef to be french due to the music in the background, the audience would of expected to hear a french accent to fit the music so that they feel really in the mood for cooking.

Pleasure Of The Texts - The text of the advert was smooth talking, it flowed correctly so we wasn't confused of what they was saying, the adver was easy to watch and understand what they wanted to convey to the audience.

The advert does what its meant to portray, to show what catering would be like if the students joined Stratofrd College, it shows students in the background working hard so that students who want to join can see what life is like as a catering student. Also they portray at the end how to join the college clearly so there is no miscommunication.

Questionnaire Graphs

This graph shows one of the questions we used, it shows the age group of the people we asked, the majourity of people asked where the age of 17 and 18, students that have just left secondary education

This graph shows why the selection of people we asked picked the course they are doing and the main answers were because its there interest and future plans on what they want to do.

This shows that most people that come to the college either recieve EMA or have no income at all, only a handful of people have a job so that they are creating money for themselves.

This shows that students heard about Stratford College through either friends that already came here or connections through high school. So it shows that the high schools are recommending the college.

From this graph it shows that most people have to travel by bus to get to this college, this graph shows that students have to travel to come to college instead of mainly walking.

This graph looks at what the main courses chosen by students at Stratford College and the results show that its mainly A-Levels and National Diplomas picked.

This shows what secondary schools students went to there was a wide range of schools said but the main ones that students went to was Stratford High School or Camden High.

We asked the students where they live so we could see how far most of them have to travel to get to the college, the popular place of the students we asked though was local in Stratford.