feedback

so far so good, if you want to improve on unit 5.1 you would need to explain with examples how audiences are though about by giving contrating examples. For 5.2 you must provide more examples and discuss issues surrounding codes and conventions as well as make links to things like focus groups etc. For 5.3 we need examples of the theories in action

Analysing College Advert

The college advert was about making students joining Stratford College to do the Catering course, talking about how to join and why they should attend Stratford College.

Representation;
Social Groups - Students that have just left secondary education. For people that enjoying cooking and would want to take a course in the subject.

Social Issues - Gender representation, the advert shows just males in the background and not any females also the main presenter is a male. This could put girls off joining the course.

Positive / Negative - Shows catering students hard at work in the background so that it shows a positive effect that they are working hard and they are enjoying cooking. Negative issue is that there is only males working in the background so if a female is wanting to join catering they may be put off as it doesn't represent females.

Genre;
Codes and Conventions - Conveys that cooking is a great subject to take the advertiser shows his enthusiam with the course.
Sound - french music, gave the advert a theme to it and as french chef's are one of the best then it shows that the catering course could be really good for yourself in learning how to cook.

The advertiser wore a white chef's uniform, white jacket and white hat this shows that the catering course also take health and safety serious as in the background they are also wearing the same outfit.

Symbolism - French chefs are one of the best chefs in the world as they have grown up with baking so with the music it shows that the catering course is good.

Denotation / Connotation -

Denotation - you can see the student preparing food as he is talking to the audience about why they should join the course and how good it is.

Connotation - French Chef due to the music at the start, thinking he will be French and an excellent chef, the viewer will think that the whole course will teach you different things and be a good course to join.

Narrative Structure;

Equilibrium - The advert goes in order, the advert starts of saying he's a student at college and should join the college at the end of the advert it says how to join and Stratford College written on a cake in icing.

Relationship to Target Audience;

Audience Expectations - Chef to be french due to the music in the background, the audience would of expected to hear a french accent to fit the music so that they feel really in the mood for cooking.

Pleasure Of The Texts - The text of the advert was smooth talking, it flowed correctly so we wasn't confused of what they was saying, the adver was easy to watch and understand what they wanted to convey to the audience.

The advert does what its meant to portray, to show what catering would be like if the students joined Stratofrd College, it shows students in the background working hard so that students who want to join can see what life is like as a catering student. Also they portray at the end how to join the college clearly so there is no miscommunication.

Questionnaire Graphs

This graph shows one of the questions we used, it shows the age group of the people we asked, the majourity of people asked where the age of 17 and 18, students that have just left secondary education

This graph shows why the selection of people we asked picked the course they are doing and the main answers were because its there interest and future plans on what they want to do.

This shows that most people that come to the college either recieve EMA or have no income at all, only a handful of people have a job so that they are creating money for themselves.

This shows that students heard about Stratford College through either friends that already came here or connections through high school. So it shows that the high schools are recommending the college.

From this graph it shows that most people have to travel by bus to get to this college, this graph shows that students have to travel to come to college instead of mainly walking.

This graph looks at what the main courses chosen by students at Stratford College and the results show that its mainly A-Levels and National Diplomas picked.

This shows what secondary schools students went to there was a wide range of schools said but the main ones that students went to was Stratford High School or Camden High.

We asked the students where they live so we could see how far most of them have to travel to get to the college, the popular place of the students we asked though was local in Stratford.

Theory's

Hyperdomic Needles

This theory is one of the most famous theories that analyzed between audience and media. The theory was developed in the early 1920's with the start of mass media, radio and cinema. The theory suggested that mass media can easily influence a large group of people with out challenge and opposition from people. Media producers and creators can manipulate the audience and inject the information they want to send out.

One theory is if a person watches a violent movie then that person would do violence. A good example of this is the serial killer Jeffrey Dahmer who watched a violent movie before each crime he committed.

The Hypodermic Needle Model also implied media had a direct, immediate and powerful effect on its audience. During the 1940's to the 1950's it was perceived as a powerful influence on behavior change.

Uses and Gratification

Media users play an active roll in choosing and using the media. Users take an active part in the communication process. The theory can be seen in cases such as personal music taste, we select music not only to fit a mood but to also to show empowerment or other socially conscience motives. an audience-centered approach. When an audience actively seeks out media, they are typically seeking it in order to gratify a need. For example, in social situations, people may feel more confident and knowledgeable when they have specific facts and stories from media to add to conversation. By seeking out media, a person fulfills a need to be informed.

Reception Theory

Reception theory provides an understanding of media texts by understanding how these texts are read by audiences. People that analyze media through reception studies are concerned with the experience of cinema and television viewing for audiences and how meaning is created through that experience.

Audience Profile - NME

This is the audience profile for NME magazine. The target audience for this magazine is for people who really enjoy music and like reading about it and finding out all about the top music icons and what the best albums have been from present and past. The magazine is mainly aimed at the male audience but females also buy the magazine and enjoy it.

NME for there audience profile have many advertisers from alcohol, clothes, laptops, food and cars. They use red and black colours on this page as its more of a manly colour and is also bold so that it stands out to the target audience.

Every item that they consider is appropriate for the audience is shown on this page, this is so that it draws more viewers in and they can take an interest into what ever they see and like and can then go and look up and buy, this also helps the advertisers to the music as they will make more money out of this magazine.

tv audience profiles

T.V viewings are on the up. allows you to tap into the mood of your viewer